Here are 21 employee newsletter examples and ideas to get started. Then rotate and switch them up every once in a while. Use the “gold and gone” formula for email engagement:Ī rule of thumb to get your emails opened and read, is using 80% “golden topics” and 20% surprise. Employee newsletters aren’t strictly business-related. For that to happen you need to make your emails interesting. Just because employees work at your company is no guarantee for engagement with your internal newsletter. Making an engaging employee newsletter with the Gold and Gone formula Here is an example of an employee survey email: Email can be or part of a feedback loop for employee happiness and retention. Show you care, and highlight actions on points raised. Keep a pulse on employee satisfaction and ask for feedback through employee email surveys. Company newsletters help to learn from, engage with and retain your employees longer. With off-site, distributed teams and multiple projects it is easy to lose contact. Get employee feedback and improve satisfaction And get settled, so they jump in and make a killer 100 first days. You want your new hires to feel that they’re part of the team as quickly as possible. Getting new employees up to speed is important for the recruits and rest of the organisation. Onboard new employees the right wayĮffective employee onboarding can improve employee commitment up to 18x (Bamboo HR). Employees can find more details and information there and encourage engagement in those places, interaction that otherwise might be missed. Think of linking to other channels like an intranet, Slack, a bulletin board or the company website. An employee newsletter doesn’t live on an island. Internal communication can do with a bit more “omnichannel” philosophy. For example, Cisco employees had 10 times more followers than corporate accounts. It is even better to let the employees share their stories, what they do, what they care about.
Explaining why you do what you do shares a narrative, making it easier to be proud of your company. Company storytelling allows you to give meaning, pass on knowledge, change behaviour, and understand history and future. The company newsletter is not for day-to-day communication but can work very well together with other channels, bringing us to: 4. Instead of sending multiple (separate) memo’s, endless Slack threads, ad-hoc announcements, etc, save their inbox from info overload. Use the internal email newsletters to centralise messaging for more efficient, structured communication. Centralise messaging and reduce email overload Use the employee newsletter to break down silos between cubicles, teams and departments. Make them feel like a valued part of a bigger family. Especially for remote and part-time workers. Not every employee has a strong everyday feeling of belonging. Encourage camaraderie and break down silosĪ great company newsletter encourages camaraderie among employees and adds just a tad of loyalty. So a newsletter is an info distribution channel. Internal topics can overlap with a customer newsletter, but often topics are way different than a (conversion-oriented) newsletter for clients and customers. The content is relevant and useful for the departments and employees. Inform the internal organisationĪ company newsletter delivers important information through the organisation. A quick look and you’ll see why they are so popular for Human Resources, Employer Branding, and organisations in general: 1. Why send a company newsletter to your employees? Here are the 7 main goals of employee newsletters. The goals justify any spending and answer the “why” of sending engaging newsletters internally. Your objectives determine what your internal emails will look like. So before sharing all the internal email marketing ideas and examples, take a second to review the objectives/goals of your employee newsletters. Internal newsletters are different from marketing emails.
#BEST EMPLOYEE NEWSLETTERS HOW TO#
Know how to nail that tone, and your internal communication becomes that much better. In fact, you want to get them to be enjoyable!
We know that not everyone loves reading work-related content, so make sure internal emails are anything but boring. Internal newsletters should be engaging and informative, with a healthy dose of wit thrown in for good measure. A company newsletter has a lot of workplace communication power. Your Employee newsletter is the place for your team to hear about important company updates, build employee relationships, and company culture.
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